What makes mobile different?

Yesterday was a pretty big day for Apple as they released the new iPhone 6. I can remember the day the iPod was released many, many years ago (13 years to be exact). We’ve seen mobile progress in the last 13 years and the release of the iPhone 6 is just another reminder to marketers that mobile is here to stay.

In order to understand smartphone consumers and the mobile movement, check out the following video from Google.

After taking an in-depth look into the rise of the smartphone craze, some of Google’s findings include:

  • 81% of smartphone users access the Internet on their mobile devices
  • 59% use the Internet on their phones while waiting
  • 43% would give up beer if they would otherwise have to give up their smartphone

While the stats are enough of a reason to join the mobile movement – the question marketers should be asking themselves – what makes mobile different? One of the main characteristics is that it is highly personal. It is a new medium for marketers to talk to their customers in real-time, wherever they are.

Another takeaway about mobile that marketers need to be conscious about is that smartphones aren’t the only possible devices being used by consumers. Creating a highly personal experience is important, but creating an optimized user experience – on desktops, full tablets, smaller tablets and smartphones – is also crucial for success in developing a mobile presence.

My question to you is – how do you use your smartphone in your daily life? Are there any brands you interact with on mobile?