Is social media the new norm?

How many of the social media channels below are you familiar with?


Now – how many have you used in the last 24 hours?

Whether you use none or all six of these platforms, many brands are using all six to craft marketing messages and spark conversations with people like you and me.

In 24 hours alone, over 350 million photos are uploaded to Facebook, more than two billion search queries are performed on Twitter, 432,000 Vine videos are shared on Twitters and over one billion likes are generated on Instagram. If brands aren’t already using social media to break through the clutter and build relationships with consumers, they’re missing the mark.

With approximately 85% of people going online to research purchases, successful social media marketing has the potential to generate more traffic to a website, send customers to a retail location, create awareness for a brand and build customer loyalty. In an ever-emerging digital age, it is key that brands are using social media to create conversations with people with the ultimate goal of attracting people into their world, which could lead to an easier selling process.

Do you follow any brands that are already using a social media marketing strategy?


1 Comment

  1. Hi Hannah – first of all what a fantastic infographic on social media network usage! As both a marketer and a consumer, each network has something different and unique to offer. But the infographic you showed really puts usage statistics into perspective!

    Regarding your question about bands that have a social media marketing strategy, I would go so far as to say that using social media is as crucial these days as having a website. Customers these days are used to companies having an online presence that they take for granted, I think, that all brands have a website.

    Personally, I think the same holds true for the most popular social media marketing networks these days like Facebook, Twitter – and possibly Google+ and Instragram as well as maybe a couple of others. I think social media marketing is the norm these days, and will continue to become more and more important over the years, as will mobile marketing!


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