Have you ever received an email from a company that you didn’t sign up for? Of course you have! We receive email messages on daily basis and the most annoying are those we never granted permission to receive, also known as spam.
As email marketing ramped up in the 20th century, more and more people began receiving spam emails. In order to establish rules for commercial email marketing messages, the CAN-SPAM act was passed in 2003. The CAN-SPAM act, which stands for Controlling the Assault of Non-Solicited Pornography and Marketing, gives recipients the right to have a business stop emailing them and outlines the penalties incurred for those who violate the law.
For companies that violate the CAN-SPAM Act, the FTC issues a hefty fine of $16,000 for every single email sent. You read that right, sixteen thousand dollars for each email that violates the law. So, in order to be compliant with the CAN-SPAM laws the following infographic includes a list of rules that should be followed.